CCOOP is co-founded by All China Federation of Supply and Marketing Cooperatives and HNA Group. It is focused on the mission to serve the “Three Rural Issues”, and centered on the development of “network”, “member”, and “service”. Supported by the advantages of both sides in resources, CCOOP is intended to build a national O2O commodity circulation platform to provide comprehensive services to the “Three Rural Issues” through innovative development, dedicated to become a comprehensive service operator of urban and rural commodity circulation in China.