Core Values


Inheriting and Developing HNA`s Enterprising Spirit

At the beginning of the 1990s, a dream of flying in the auspicious clouds and in the blue sky was buried and kept deeply down inside HNA entrepreneurs from the moment they set foot on Hainan Island.

Flying from a small island to the whole world, HNA has accomplished the transformation from nothing to something, from sand to hard rock. We cannot recall all the efforts, hard works and sufferings the entrepreneurs have made and gone through before, but every part of today`s HNA reflects the entrepreneurial spirit of HNAers-never feel satisfied for dreams, brave to take responsibility and bold to lead the world.

Today, HNA is gradually growing into the representative of the new economic entity of innovation and development and of excellent organization form. Every HNAer pursuing quality in every work and keeping the philosophy of “integrity, performance and innovation” has endowed the symbol of “HNA” with a high-quality image, and settled down HNA a cornerstone of having flourish business.

“Recognized by the public, participated by the public, achieved by the public, shared by the public”. ”serving the society, benefiting the other`s” are the consensus of all HNAers, and form the great power for HNAers to for ahead, make HNA develop rapidly and grow from success to excellence, from excellence to brilliance and finally become an enterprise respected all over the world.

HNA entrepreneurs live up to the great times and their initial dream. More than that, HNAers` dreams of building a word-class enterprise and brand has gradually evolved into the lofty ambition of building a superb world-class enterprise and brand has gradually evolved into the lofty ambition of building a superb world-class enterprise in the process of realizing the initial dream. Transitioning from the entrepreneurial stage to the developing stage, HNA has successfully grown from infancy to youth and thrived, it is the certain result of inheriting and developing the fine tradition of being brave to explore, solving different problems with different methods, continuously innovating and pursuing super-excellence from HNA entrepreneurs; and the certain result of closely linking self-development and the progress of human civilization, and blending the sense of social responsibility into every detail of the enterprise development.

Starting a business will never become a history. “Starting a business” will always be the brand-new subject of HNAers, for the entrepreneurial spirit will remain in the mind of HNAers forever. HNAers will inherit and develop this entrepreneurship and constantly inject fresh vigor into HNA.

The Value System of “HNA Spirit”

Today, HNA`s footprints are all over the world. Comparing to the very beginning of the establishment, HNA`s business both in scale and quality, has taken huge changes today, and its image of sense of social responsibility is proven out daily. Today, the HNAers engage themselves in the enterprise under HNA Spirit, beyond the boundary of state, ethnics, nationality, belief, HNA needs to set up more adaptable, inclusive and global value system on the basis of inheriting and carrying forward the entrepreneurial spirit, be guided the direction of the leap-forward development by such an idea and unite more and more talents all around the world for tremendous achievements.

HNA and HNAers

The HNA that we are making efforts to build is going to stand out from the meaning of the traditional and common enterprise. It will be a form of organization, a symbol of belief and a spiritual home. More people will share the fruits of HNA development, feel warm and proud of it. Under the call of HNA, a group of people in “the common idea, common belief, common pursuit and common philosophy”-HNAers, try to fulfill our dream by way of gathering and distributing wealth. Such glory and dream have one name-HNA.

We, HNAers, will become a proper noun for the great pursuit of the group “HNA” we belong to. The reason that we are different from others is not because we HNAers have any extraordinary ability, but that HNAers have built and inherited the HNA spirit with the core of “four commons”. This spirit is the internal dynamics to inspire HNA to constantly transcend itself and also is the unique label of HNAers.

HNAers work on the stage of the world. The inclusivity and pioneering spirit HNAers own will inspire more and more like-minded peers to keep moving ahead on the way to pursue the value of life. It is neither greed nor seeking livelihood to gather and distribute wealth in HNA , a great organization with high ambition, sense of historic mission and a sense of social responsibility. It is a lofty spiritual pursuit and it will make our life more colorful and more vigorous.

Common Ideal of HNAers

The common ideal of HNAers is “to benefit human well-being world peace.”

Being inclusive, HNA home makes all human civilizations harmoniously live and prosper in the art palace. HNAers stick to the standpoint of global view and word market so that all people can enjoy the fruits of globalization without the slights difference.

We are going to create an enterprise in a new form. It is not only a tangible HNA but also an intangible symbol. It can not only inspire people to work hard but also inspire people to assume the responsibility for the staff, the society and the world. It can not only make a better life by providing products and distributing wealth but also bear the mission of promoting the progress f human and social civilization. It can not only maintain the vitality because of competition but also make people keep their personality and not violate their beliefs in the competition.

HNAers devote themselves to the responsible enterprise behavior of complying with moral norms, being responsible and promotes efficient allocation and utilization of global resources. They have a common idea-“benefit human well-being and world peace”, which is also the engine that inspires HNAers constantly to transcend themselves.

Common Belief of HNAers

The common belief of HNAers is “God bless the good man, master one`s own life and make one`s own decision”, “truth, goodness and beauty” and “boundless love.”

The belief of HNAers is tolerant, transcending, and universal. HNAers respect different belief, lifestyle and right. However, the one who is willing to join HNA has to agree with and be loyal to this belief.

Every HNAer is free to believe in Christianity, Islam, Buddhism, other religions, or no religion at all. The belief of HNAers is far beyond religious and secular barriers. It is the common spiritual pursuit of HNAers, the universal value of making, is “truth, goodness, beauty” and “boundless love.”

“Truth” is the soul HNAer`s personality and the nature of HNAers. Inheriting HNA`s integrity culture is basic requirement and supreme pursuit for every HNAer. Sincere people build sincere enterprise. And sincere enterprise makes its staff, customers and related people harvest happiness.

“Goodness” is the source of HNA`s love and the conscience of HNAers. The willing to give could help us know others and make self-achievement. Bearing goodness in the heart and willing to do good deeds are the prerequisite and basis of HNA`s belief identity.

“Beauty” is the pursuit of artistic HNA. To be artistic HNA is a state and an endless pursuit. The state of artistic HNA is neither a fixed parameter nor a certain industry of field, but the embodiment of the idea of “work with heart everywhere between heaven and earth” in the whole process of HNAers` dedication. Embodied in the work spirit-every service and every product we provide should be an artwork should also be an art. When management becomes an art, the feeling of beauty will be reflected in the process of control and balancing. Embodied in the way of thinking-with the thought of “Cloud Theory”, we combine every kind of source, break boundaries and dare to innovate, in order to create maximum value for the society. As an enterprise, we are glad to make HNA viewed as the embodiment of beauty.

HNAers believe that there is selfless love. Because this kind of love, people, society and nature could live in harmony and human could live a better life. HNAers pursue, seek and spread this kind of love.

Common Pursuit of HNAers

The common pursuit of HNAers is “recognized by the public, participated by the public, achieved by the public, shared by the public.”

HNA entrepreneurs pursued the spirit of “recognized by the public, participated by public, achieved by the public, shared by the public” and “doing something for the society, doing something for others,” which will accompany HNA forever, urging every HNAer to change from “seeking a livelihood” to “seeking a career”, from “the individual me” to the “collective me.”

HNAers know that HNA is a cell of society and society is the soil HNA relies on for survival. From individual to community then to society, human beings are gradually adapting to the social contract that has been shaped in the process of coexisting with others, from the state of nature to the state of society, from the state of instinct to the state of social ethics and moral principles. In order to fully integrate to the society and become an integral part of it, HNA has to create more social benefits while sticking to realizing economic benefits.

Common Philosophy of HNAers

The common philosophy of HNAers is “integrity, performance and innovation.”

HNA treats people with integrity, judges people by their performance, and views innovation as its driving force.

Integrity is the prerequisite of maintaining high quality. The integrity-based quality is the commitment HNA makes to its staff, the society and the world. HNAers make the fortune by their own hard work, provide excellent products in the spirit of pursuing superb quality, allow more people to share the fruits of human civilization and social progress and make them happier in the peaceful environment.

Performance is the dynamics of sustainable development. In the process of exploring the world, HNAers constantly learn knowledge, create value and pursue greater development. It is the driving force of establishment, development and expansion of HNA. It is the passion to seek better life that flows in the blood of HNAers.

Innovation is the magic weapon to maintain vigor. Dynamic solving is the essence of HNA`s innovation culture. Only continuous innovation can help HNAEers seek the opportunities hidden in changes and realize leap-forward development in the process of entering a strange environment from a familiar one and stepping into an unknown realm from the one it is familiar with. While adapting to the new environment, HNAers will gather strength by the “Cloud Theory” to reach a consensus, achieve mutual promotion, coexistence and co-prosperity between HNA and the society in dedication and acquirement.

Ten Commandments to Follow

Thrive might we on the strength of many; resolved we are, through principles we advance.

In good health we toast to habit; to forgiveness we reach in conflict.

Compassion reflects our character; indolence we call the enemy of knowledge.

The people we place on founded integrity; to others we reason in humble modesty.

In all things we give vigilance to labors lost; in caution received we find favorable cause.