Baoji Department Store

Baoji Department Store (Group) Co., Ltd is an enterprise with retail stores and chain supermarkets as its business entity. With its total assets exceeding RMB 1.2 billion, the store has 140,000 square meter business area, 2 department stores and 32 supermarkets. After 57 years’ diligent and courageous fighting of generations of businessmen, Baoji Department Store is now a key chain enterprise in Shaanxi and a leading commercial enterprise in Baoji and Tianshui.

The predecessor of Baoji Department Store is the department store at Jing’er Road which was founded in 1957. On July 3, 1997, as the first listed company among numerous municipal enterprises in Baoji, it was publicly traded on Shenzhen Stock Exchange. On March 24, 2006, it was controlled by HNA Retailing affiliated to HNA Group after HNA Group purchased the stock right of its state-owned share. On March 31, 2012, it was renamed “Baoji Department Store (Group) Co., Ltd.” through the group’s internal resource optimization and integration.

Jiameijia Chain Supermarket is the pillar industry of Baoji Department Store, and it currently has 32 stores in Baoji urban area, main counties and core business circles of Xianyang and Tianshui: Chen Cangyuan Store, Jingerlu Store, Long Xian Store, Xingping Menxi Street Store and Tianshui Flagship Store. Jiameijia Chain Supermarket is mainly engaged in sales of 25000 varieties of products including daily provisions, food, raw and fresh goods. By adhering to the business purpose of “everyday low price and all rest assured goods", it is always devoted itself to be a good neighbor of customers by providing elegant shopping environment and a great variety of goods and considerate service for consumers. Jiameijia Chain Supermarket has become the most favorite and reliable well-known brand in Baoji and its surrounding areas.

Retailing is another main business pattern of Baoji Department Store. There are two large shopping centers on Jinger Road, the core commercial area of Baoji City, one is Baoji Department Store and another is New Century Shopping Center, mainly engaging on clothing, shoes and hats, cosmetics, jewelry and other goods. By insisting on the business philosophy of “proficiency in quality and life”, it strives to guide Baoji fashion and create No.1 Baoji Department Store.

Baoji Department Store was selected as a model shop in “Fake Free Campaign” in 2000 owing to its business philosophy of integrity and innovation, and it maintained this honorary title as the only selected enterprise in Baoji in 2008. Also in 2008, it won the title of “excellent enterprise” of the business and service industry at the 30th anniversary of China’s reform and opening up. The company has been awarded several honorary titles like National Excellent Business Enterprise, National Business Credit Enterprise, National Business Integrity Unit, National Civilized Business Advanced Unit, Advanced Collective in Shaanxi Province, Key Retail Enterprise in Shaanxi Province, Advanced Unit in Excellent and Poor Enterprise Selection Competition in Shaanxi Province, Baoji Consumers Rights Protection Advanced Unit, and Baoji Domestic Trade Circulation Advanced Unit. Meanwhile, as a key enterprise that pays tax according to the law in Baoji and Tianshui, the company adheres to HNA spirits and value system and insists on the concept of “recognition by the masses, participation by the masses, achievement by the masses, share by the masses” and “Serve the society and other people”. It always commits itself to caring for and supporting social and public welfare undertakings consistently and performs the responsibility as an enterprise and a citizen. It has offered over 7000 jobs for the society.

Glorious achievement has been made in the past; the glory is being carried forward in face of great changes today! Presently, Baoji Department Store, supported by the profound Chinese and Western cultural background, advanced management idea and huge development platform in HNA Group, strives to realize the diversified development across different regions and industries while expanding its main business so as to make unremitting efforts for the social and economic development in Western China. Its development idea is to focus its business on Baoji and Tianshui region and extend to Shaanxi and surrounding area with shopping stores as its main business pattern so as to expand its regional business by mixing hire with purchase.

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