Hunan Joindoor Supermarket

Hunan Joindoor Supermarket is a large Hunan-based chain retail enterprise serving the whole country. The company was established in July, 2000. As the first hypermarket in Hunan, the company takes the lead to occupy the shares of retail market with its fresh business form. In September of that year, the company's flagship store—Chaoyang Store was opened and its RMB 550 million sales revenue of one single store has always had obvious regional advantages. On April 29, 2011 the company formally joined HNA Group and became a member of HNA Retailing.

Currently the company has 67 stores including 19 hypermarkets, 11 comprehensive supermarkets and 37 convenience stores in total. Its stores are distributed in Changsha, Yueyang, Yiyang, Changde, Hengyang, Zhuzhou, Loudi, Xiangxiang. With its total operating area of 300,000 square meters, the company now has over 4800 employees. The company is committed to provide customers with the most valuable services and integrate the best resources by insisting on the business purpose of being close to life and offering services for the community and the operation philosophy of “integrity, performance, and innovation” as well as integrity management. At present, the company mainly engages on sales of twenty thousand varieties of goods, such as fresh food, daily provisions, clothing, shoes and hats, household appliances. Besides its “one-stop” shopping concept offered for customers, its elegant and comfortable shopping environment, sincere and enthusiastic service, superior quality and competitive price have won the favor and trust of the majority of consumers and it has established a good reputation and corporate brand image. The company realized the sales revenues of more than RMB 2 billion in 2012.

Integrated with the HNA’s “sincere, best, purest, the most beautiful” service concept, the company strives to cultivate and build a dedicated and efficient management team that fits with HNA culture. Joindoor Supermarket attaches great importance to talents cultivation, and it provides manpower reserve by arranging learning and establishing the communication and feedback mechanism. Meanwhile, the company is dedicated to the benefits of the society through its culture, education, charity, environmental protection and other activities.

In the future, Joindoor Supermarket will rely on HNA brand to focus on development of its market share in Hunan to cover the entire Middle-of-south regions with Changsha as its base. With hypermarket and comprehensive markets as its main business complemented by boutique supermarkets and convenience stores, the company will contribute more efforts to enhance its management ability and profitability so as to expand its supermarket share in Hunan. Meanwhile it will build department stores and shopping center and further consolidate its retail market in Hunan, allowing it to become a comprehensive service provider of the retail industry in Central China.

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