Convention and Exhibition


March 19: Grand China MICE Signed Strategic Cooperation Memorandum of Understanding (MOU) with Ottawa Tourism

Grand China MICE Co.,Ltd.

1. Basic Information
Grand China MICE is the only professional MICE service company under HNA Group, specializing in enterprise meetings and incentive tour arrangement, marketing and PR event planning and management, exhibition services, and international congress organization.

In 2011, Grand China MICE gained a total revenue of about RMB 177 million and gross profit ratio reaching 5%, and received up to 79,500 people. The management team of Grand China MICE has over 10 years of working and managerial experience in the exhibition industry, once conducted MICE project planning, operation, and reception organization in domestic top travel agencies and exhibition companies, and served with key management positions.

Currently, Grand China MICE has more than 120 staff, with over 80 in Beijing headquarters, over 30 in Shanghai branch, and more than 10 in Guangzhou branch. Beijing headquarters is comprised of 8 operating departments, including four special business departments: PR department, activity management department, sales department, and exhibition business department, and four customer departments.Each customer department has operating experts in touring to domestic and overseas destinations, and they can provide personalized tour arrangement and powerful multi-azimuth information support based on customers' requirements. These customer departments serve commercial and governmental customers from many industries, such as medicine, telecommunication, insurance, finance, automobile, IT, and direct selling. The average staff age is less than 30; however, all of them have more than 5 years of professional working experience in domestic top travel agencies, exhibition, and PR companies.

2. Core Competitiveness
2.1 Rich Resources and Full Guarantee

Grand China MICE is formed by a team with rich industrial experience. Relying on HNA Group's rich resources in the whole industry chain and government support, Grand China MICE has kept sound cooperative relationships with foreign embassies or consulates, outbound tourism, hotel groups, and major airline companies.

2.2 Tailor-made and Characteristic Design

Grand China MICE designs unique travel itineraries, arranges careful personalized services, and provides the most suitable solutions for customers depending on customers' features and requirements.

2.3 Specially-assigned Responsible Person and Professional Operation

Grand China MICE designates specialized and experienced project managers and teams to provide customers with "one-to-one" and "one-stop" services. Specially-assigned persons take charge of the planning, organization, and operation of the entire activity, ensuring the high-quality operation of the entire activity.

2.4 Standard Process and Reliable Quality

Grand China MICE has summarized a standard operation model to ensure standardized and scientific work.

2.5 Good Market Reputation

Grand China MICE's team has gained good reputations in the industrial market.

3. Market Positioning and Layout
3.1 "One-Stop Exhibition Service"

Grand China MICE is devoted to providing one-stop exhibition services. Specifically, it specially designates professional project managers and teams to provide one-to-one and one-stop services, such as professional inbound and outbound meetings, business tour, and incentive tour reception services. In addition, it designs unique travel itineraries and arranges careful personalized services depending on customers' features and requirements. Grand China MICE has a PR activity innovative design team with professional members from top PR companies, to conduct MICE activity design, organization, and arrangement. This team can realize themed activity scheme planning, graphic or 3D design, film and television editing and production, and perfect field conduction. Grand China MICE can design and build the professional exhibition booths, undertake exhibitions and international congresses, and provide a package of solutions, through professional exhibition planning and international congress reception.

3.2 Widespread Service Network

Grand China MICE's professional customer service team covers Beijing, Shanghai, and Guangzhou. In addition, based on these three commercial port cities, Grand China MICE establishes branch companies providing services for North China, East China, and South China. Meanwhile, depending on service networks established at home and abroad by Grand China MICE, the company controls domestic and overseas reception resources to provide exhibition customers with professional services, and forms a long-term cooperative partner network to meet customers' all kinds of exhibition requirements in any corner of the world.

4. Business Scope
4.1 Activity Planning

Grand China MICE undertakes various internal training, product launch activities, enterprise marketing activity planning, design, creativity, and the whole process of conduction, including multiple steps and a series of services, such as creative presentation, process design, implementation coordination, making purchase plans, and field control.

4.2 Incentive Tour

Grand China MICE provides tailor-made personalized products satisfying staff incentive mechanism requirements and complete reception services for enterprise customers. Specifically, it designs unique routes to realize commercial and incentive purposes, arranges outbound business trade negotiation, and undertakes various meetings, convenient ticket services, advanced hotel reservation, and smooth inbound and outbound transport arrangement.

4.3 Exhibition Undertaking

Grand China MICE undertakes attracting and building of various large-scale exhibitions, including organizing, planning, attracting investments, reception, and design of various meetings-in-exhibitions and exhibitions-in-meetings, provides a package of services for professional exhibition teams and meeting groups going abroad, including ticket booking, hotel reservation, and car booking, and provides tourism consulting services for Chinese exhibitors.

4.4 Business Tour

Grand China MICE customizes comprehensive business tour solutions for domestic government organizations and enterprise and public institutions, and provides services including providing information related to business tours and the entire-process planning, arrangement, and reception of outbound commercial activities.

4.5 Conference Services

Grand China MICE organizes, plans, and receives international and domestic conferences, personalizes fun activities, and plans team building activities. Professional specialized customer manager's one-to-one services and careful and thoughtful field services let customers experience considerate services from arrival in the airport, check in, to conferences.

4.6 International Congress

Grand China MICE can get involved in early bidding and scheme design of the international congress and help the destination or organization win the rights to host the congress. In addition, it can help the sponsor control congress costs during the entire journey, provide a package of congress solutions, and help make the international congress a success.