As one of the six major industrial groups of HNA Group, HNA Tourism Holding (Group) Co., Ltd. (HNA Tourism) is the core enterprise of HNA Tourism — one of the three major businesses of HNA Group. For years, it aims to innovate business models, build tourism industry chain service network, integrate and release purchasing power resources, and build a new modern tourism economic entity. In this context, HNA Tourism Cruise and Yacht Management Co., Ltd. was officially founded in 2012. As the first local cruise company in China, HNA Tourism Cruise and Yacht Management Co., Ltd. undertakes the management and operation of HNA Group's "Henna" cruise. This move marks that Chinese cruise market has broken the monopoly of outbound large cruise company oligarchs, and enters the new stage dominated by local service competition. The "Henna" cruise was expected to be put into operation in early 2013. HNA Tourism Cruise and Yacht Management Co., Ltd. will continue to uphold HNA Group's consistent service concept, and be devoted to providing comprehensive service experience catering to local consumption habits and building brand new one-stop cruise consumption service products by virtue of HNA Group's inherent resources and advantages in airline and tourism industries.